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IELTS READING- Choosing the Right Colours for your Business¹ S35GT3

 

IELTS READING Choosing the Right Colours for your Business Reading Practice Test has 10 Questions belongs to the Business & Marketing subject..

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When considering your company’s packaging and logo, picking the right colour could be essential. For example, in an experiment to test customers’ use of green and red buttons, it was expected that green would perform better as its linked with ‘go’ and movement such as with traffic lights. However, red outperformed green by 21%, probably because it’s more of an urgent, attention-seeking colour.

The way you feel about colours can be influenced by your age and gender. One study showed that, on average, men dislike the colour purple, whilst women feel the opposite, but both dislike the colour brown. Blue is the safest colour with all ages, especially those over 70, as most people are able to see the colour blue more clearly than any other colour, even those with colour-vision deficiencies.

Colour can be powerful, evoking particular emotions. This is why it’s important to choose a colour that reflects your brand. The restaurant and hospitality industry have shown that orange makes people agitated, so they won’t stay long (useful in fast food restaurants). Browns are soothing, so people will stay (useful in bars).

This is a bit of a tricky topic as colours do affect people differently, especially in different cultures, although there are some colours, such as gold, that are more universally understood. Other colours invite more subjective interpretations. In the UK, for example, white signifies peace and purity and is often used at weddings. In other cultures, white is seen to be synonymous with death.

It’s clear to see that colour can have a profound impact on bringing a brand, product, or design to life, in addition to its possible uses as a behavioural tool. It’s imperative to test colours thoroughly and not to make any assumptions about their impact. The way you interpret colours may not be the same as the way in which your customers see them.

 

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IELTS READING- SEA BREEZE FERRIES: HOW TO EMBARK S35GT2

IELTS READING SEA BREEZE FERRIES: HOW TO EMBARK Reading Practice Test has 10 Questions belongs to the Travel & Transport subject..

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Welcome to Sea Breeze Ferries! We hope you have a pleasant voyage. There are a number of safety considerations that are important when you first come on board.

EMBARKING GUIDE

Foot passengers and those with bicycles

Once on board, proceed to the passenger decks, no passengers are allowed below these decks once the ship is underway. Cycles should be placed in the designated area; padlocks are optional and are not provided.

Motorcycle, car, and motor home users

After a marshal has allocated you a parking space, the driver should switch off their engine and leave the vehicle in first gear. No passengers must remain on the car deck. Pets should be taken from the car deck to the designated space on upper deck 2. Passengers must not return to their vehicles under any conditions until told to do so at the port of arrival.

Cars with caravans or trailers

Marshals will place chocks around the wheels of trailers and caravans once parked.

Pets

Following boarding, all pets should be taken from the car deck to the designated space on upper deck 2.

Minibuses and coaches

All passengers and their drivers must leave their vehicles once parked. Make sure all belongings for the voyage are taken, as passengers may not return until instructed at arrival.

Commercial vehicles, including lorries

It is a requirement that all paperwork is shown to the purser once embarked. Original certificates for hazardous goods must be presented and any alterations countersigned. Drivers must vacate their vehicles once this is done and may want to use the special commercial drivers’ lounge during the voyage.

Night sailings

Passengers must leave all emergency pathways open and may not sleep on deck. Lounge chairs are free to use but recliners must be booked and paid for in advance.

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IELTS READING- Choosing the correct sunscreen S35GT1

IELTS READING Choosing the Correct sunscreen Reading Practice Test has 10 Questions belongs to the Health & Fitness subject..

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Whatever your age, skin color or skin type, it’s essential to select the right protection against the sun’s radiation. Many skin cancers are caused by exposure to the sun, which also ages the skin with wrinkles, spots and discoloration. Even on cloudy days, and behind windows, up to eighty per cent of the sun’s power can reach the skin.

With so many products on the market, including mineral versus chemical sunscreens and from lotions and sticks to sprays, selecting the one that works best for you can be a bit challenging.

Amount of protection

An important factor in choosing any product is to look for its ‘Sun Protection Factor’ (SPF). Experts suggest an SPF of at least 30.

Type of protection

There are two types of solar radiation, known as ‘Ultra-violet A’ (UVA) and ‘Ultra-violet B’ (UVB). Products should be labelled ‘broad-spectrum’ to show protection from both varieties.

Type of skin

Those with dry skin may wish to pick a sunscreen with hydrating ingredients, such as glycerin, while people with normal skin can probably use just about any product. People with oily skin should seek out oil-free creams or lotions, as these are less likely to clog pores in the skin, and are quick-absorbing with matte finishes which won’t leave the skin looking shiny or greasy. Mineral blockers, which use high-density metal oxides to cut out UV radiation, are recommended over chemical filters, which may cause irritation for people with sensitive skin.

Type of use

Water-resistant sun blocks are recommended when swimming or sweating, though must be reapplied after forty to eighty minutes.

Beyond these recommendations, choice comes down to personal preferences. The most important thing is to find a product that works for your skin and stick with it.

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IELTS READING- A brief history of the swimming pool S34GT5

IELTS READING A brief history of the swimming pool Reading Practice Test has 10 Questions belongs to the Leisure & Recreation subject..

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A  The first public swimming pool in the UK opened in 1828. After that, the number of pools developed rapidly, but they were segregated by social class, and women rarely had the opportunity to learn to swim. The catastrophic sinking of the Princess Alice on the river Thames in 1878 highlighted the dangers of not being able to swim. It also drew attention to the inequality between the sexes. Most of the deaths, when the ship sank, were of female non-swimmers dragged down by their long skirts. Changes in swimming habits went hand in hand with changes to social attitudes. Gradually, it became more acceptable for the sexes to mix while wearing swimsuits and more and more swimming pools were constructed.

The 1930s are considered the ‘golden age of lidos’ when 169 of them were built across the UK. Lidos are outdoor swimming pools, which were at the height of their popularity in the twentieth century before foreign holidays became affordable.

B Lidos typically had sunbeds and lawns around them for sunbathing and the emphasis was more on recreation than serious swimming. Visits to the local lido would last all day. Families would bring a picnic and it was a relatively affordable way to spend a day during the summer holidays. Most people over 50 have happy memories of splashing around at their local lido.

Today there are only about 80 lidos in the country. It was not only the possibility of travelling abroad which led to the closure of so many outdoor pools. The British climate means that there are only a few months of the year where open-air swimming is attractive to the majority of people. Maintaining a facility used so little became unfeasible in times of cuts in public spending.

C However, it is not just lidos that have shut down. In the three years to March 2022, Britain lost over 65 public pools, including indoor pools. The number of children not learning to swim has increased, which has been called an ‘absolute health and welfare disaster’. While most can still access a pool if they are willing to travel, not all pools are suitable for activities such as synchronized swimming, diving and water polo.

The pools that remain have changed dramatically from the pools of the 20th century. People who were young then remember nearly every pool had diving boards and deep ends. From the end of the last century, pool renovations often involved reducing the depth of pools and replacing diving boards with flumes (long tunnel like slides) and wave machines. The two main reasons for these changes were cost and safety. A 5 foot (1.5 meter) deep pool is easier and cheaper to heat and maintain than a 12 foot (3.6 meter) deep pool. Diving accidents are the fourth most common cause of spinal injury leading to paralysis. It became apparent that the best way to avoid lawsuits was to remove the diving boards.

D Unfortunately, both regular swimming and other pool-based activities have become less accessible to those with lower incomes. It could also mean that those who want to swim will turn to less safe options, such as rivers, lakes and the sea, leading to an increase in accidents. 

Although there are now fewer diving pools, new technology has brought some hope to divers. The adjustable swimming pool floor enables the same pool to change depth from as shallow as 2 feet (0.5 meters) to as deep as 13 feet (4 meters). This mechanism has been adopted by many sports centers keen to offer a wide range of activities to customers, while only needing to maintain one pool. Such pools offer a ‘depth timetable’, which lets swimmers know when it will be shallow enough for children and non-swimmers and when it will be deep enough to use the diving boards. For facilities very limited in space, the adjustable floor can be moved to maximum height to turn the pool into a dance floor or meeting space.

E Another innovation in swimming technology is the ‘endless pool. Ideal for those who want to swim regularly, but don’t have the space for a full-sized pool, the endless pool is to swimming what a treadmill is to running. The current in the water is controlled by a propeller, which enables you to keep Swimming without turning in a very small pool. Not only is it a space-saver, it is also a good choice for athletes, who can adjust the current to increase resistance and give them a better work-out. Many professional swimmers choose these mini pools in preference to a regular pool.

There is no doubt that swimming will remain a popular pastime with all ages, and that swimming pools will continue to develop with changes in technology and lifestyles.

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