IELTS LISTENING – MARKETING ASSIGNMENT S35T3

Jack: Well, it says here we have to look at one area of the Q₂₁ entertainment industry – There’s a list of the different types.

Lucy: What are they?

Jack: Music, cinema, theatre, sport, and eating out.

Lucy: Is that all?

Jack: Looks like it.

Lucy: So we choose one branch of the industry and then we look at how two different groups of people use it? Is that right?

Jack: Yes.

Lucy: And do we have to use any particular method to get our data? Can we mail out a questionnaire, or do face-to-face interviews, or maybe even observations?

Jack: Well actually, it looks like we don’t have a choice. We have to do Q₂₂ telephone interviews.

Lucy: OK, so at least we don’t have to waste time deciding between the different methods.

Jack: Yeah, that’s right. Oh, and the other requirement is the number of interviewees.

Lucy: Not too many, I hope. Ten? Twenty?

Jack: Well, we have to do two groups, remember, and it looks like we have to interview fifteen for each group.

Lucy: That’s Q₂₃ thirty altogether then. It’s going to take ages.

Jack: Yes, but remember we’re working on this together, so we’ll only have to do fifteen each.

Lucy: OK, so those are all the requirements?

Jack: Yes, looks like it.

Lucy: So, first, which area are we going to choose? My preference would be cinema, since that’s where I spend most of my money.

Jack: Hmm, I don’t think that’s such a good idea. I don’t think there are huge differences in the market there. I mean you get young and old, Q₂₄ male and female, rich and poor all going to the same movies.

Lucy: Yeah, maybe you’re right. Let’s make it music then.

Jack: Right. So, what two groups will we compare and contrast?

Lucy: Male and female?

Jack: No. Most of my female friends like the same music as me. Different age groups would be much more likely to show up differences,

I think.

Lucy: Yeah, I suppose you’re right again. I’ll take some notes, shall I? So. .. Age Groups. Well. What do you think? Maybe twenty-five or under for one group, and forty-five or over for the other group? That should show up differences.

Jack: Right.

Lucy: OK. Next. How about the kind of music they like – let’s give them some choices and then we can just tick boxes.

Jack: OK. Let’s have pop, Q₂₅ jazz, folk, easy listening… What else?

Lucy: Well, we should include Q₂₆ classical – Some people like it. you know.

Jack: OK. OK. And then we should have how they listen to music.

Lucy: The medium. Right. Let’s include radio, CD – and then I guess there’s TV.

Jack: What about Q₂₇ concerts? You know, in pubs and halls.

Lucy: Oh yeah, we should include live music of course.

Jack: OK, we’re on a roll now! Next point could be about where they actually get their music.

Lucy: You mean like, do they buy it in music shops, or Q₂₈ department stores?

Jack: Yes, or download it from the Internet.

Lucy: Right. That could be for recorded music. Then we need another section for live music. Where do they go for that?

Jack: OK. Let’s say disco, pub, Q₂₉ club, concert hall…

Lucy: Or Q₃₀ opera house! And I guess we should include karaoke bars.

Jack: Not many of them in this city!

Lucy: OK. We’ll leave that out then. So, what’s left to do?

Jack: That’s it. Well, now we can make a time-scale for doing it.

Attempt full listening test…