Welcome ladies and gentlemen to the second lecture in our series on chain stores in the UK. Today I will be focusing on a very successful global petrol company called Telsa. Paying particular attention to their expansion and future development. There will be time for questions at the end, so please refrain from interrupting during the talk. When it was founded the company was a family-run organization with only one shop open in a small town in southern England. The family was able to compete with other local companies by offering special discounts for returning customers. Which resulted in a huge expansion of their client base. This strategy was so successful that they were able to open Q31 petrol stations across the country.
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