PROFESSOR: Before we start Tom and Bella, thanks for coming in today to talk about the key case studies that will help you to understand your classwork better. Now I hope you’ve read the notes I gave you last week on the furniture company willows as this will be the focus of our discussion today let’s begin. Who can tell me what the current focus of the company’s business is?

TOM: The company used to be very large with many retail outlets across the country. However since the recession, there have been fewer people spending money on furniture and so the company was forced to close all of its outlets, and now only operates online.

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