IELTS LISTENING – Marketing Report S11T3

IELTS LISTENING Marketing Report listening practice test has 10 questions belongs to the Business & Marketing subject.

Leo: Anna. I wanted to ask you about my marketing report. I’m not sure about it.

Anna: That’s okay, Leo. So what do you have to do?

Leo: Choose a product or service. Then, compared to organizations that produce it? I’m doing instant coffee.

Anna: But haven’t you got a weekend job in a clothing store? Why didn’t you choose clothing?

Leo: _Q21 That was my first thought because I thought it would give me some practical examples. But when I searched for men’s clothing on the Internet, there were hardly any articles. So then I looked for coffee and I found there were tons.

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Anna: Yeah, there are so many brands on the market now. Okay, so how much have you actually written?

Leo: I’ve done part one on economic and technological factors. I found some good data on technological changes. _Q22 How in Australia, fewer people are buying instant coffee because of cheap coffee percolator is that they can use to make really coffee at home.

Anna: But there’s also a movement away from drinking coffee,

Leo: Switching to things like herbal teas instead because they think it’s healthier. But that’s not really to do with technology. It’s more cultural anyway. For Part two I’m comparing to instant coffee companies, coffee now and Shaffers and I’ve made this table of products.

Anna: Right. Let’s see. So you’ve got the brand names and prices and selling sizes and descriptions. Okay, the table looks good. You’ll get marks for research there. Where will it go?

Leo: In the section on the marketing mix under product.

Anna: Not in the appendix?

Leo: No.

Anna: Okay, but it’s too factual on its own. _Q23 You need to add some comments in that section about the implications of the figures.

Leo: Right? I’ll do that. Now, I want to say that I think that Shaffers is more of a follower than the leader in the coffee industry. Now I’m putting that in the section on market share. Does that seem okay?

Anna: Let’s see. So you’ve begun by explaining what market share is. That’s important, but you’ve got to be careful how you give that opinion.

Leo: Do you think it should go in another section?

Anna: Well, it’s fine where it is _Q24 but you’ve got to back it up with some data or they’ll say your report lacks weight.

Leo: Okay, One thing I’m worried about is finding anything original to say.

 

 

 

 

 

 

 

 

 

Anna: Well, since this is your first marketing report, you’re not expected to go out and do interviews and things to collect your own data. You’re just using published data, so the analysis you do might not throw up anything that people didn’t know before. But the focus is more on how you handle the data. I mean, _Q25 you might take something like a graph of sales directly from a website, but what makes your work original is the perspective you provide by your interpretation off it.

Leo: Oh, you know, it’s also different from business studies assignments at school. It’s really surprised me.

Anna: What? How much was that you have to do?

Leo: I expected that it’s more. I knew exactly what I had to do to get a good grade at school, and I knew I’d be expected to go more deeply into things here. But _Q26 I haven’t got information on how the lecture is going to grade my work, what he’s looking for?

Anna: Well, one thing you have to remember is that in a marketing report, you’ve got to have what they call an executive summary at the beginning. I forgot that. And I got marked down.

Leo: Yeah, I’ve drafted it. I’ve got an overview.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Anna: Have you got something about the _Q27 background there?

Leo: Yeah.

Anna: Good.

Leo: So I’ve just made a summary of the main I wasn’t sure whether or not I should have my aim’s there.

Anna: No, that’s too personal. The executive summary is just like what a manager would read to get a general idea of your report if he was in a hurry.

Leo: Right then I’m okay for the first main part, all of the macro environment stuff. But it’s when I get onto the problem section. I’ve listed all the problems that coffee now and shoppers are facing. But then what?

Anna: Well, you have to prioritize. So indicate the main problems and then you analyze each one by connecting it with the _Q28 theory. That’s where your reading comes in.

Leo: Okay.

Anna: Have you done your implementation section yet?

Leo: I’ve thought about it. So that’s where I write about what could be done about the problems.

Anna: Yes, and it’s got to be practical. So don’t forget to specify things like who would be involved and the _Q29 cost and the order that things would be done in

Leo: Well, that shouldn’t take long.

Anna: You’d be surprised. Actually, that’s the bit that tends to get badly done because people run out of _Q30 time that in the conclusion.

Leo: Oh, any hints for that?

Anna: Well, it’s got to draw out the main points from your report, so it’s got to be quite general. You need to avoid introducing new stuff here. It’s got to sum up what you said earlier.

Leo: Okay, Thanks, Anna. That’s been a big help.

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IELTS LISTENING – Hostel accommodation in darwin S11T1

 

IELTS Listening Hostel accommodation in drawing listening practice test has 10 questions belongs to the Accommodation / Housing subject.

Julie: Hi Nick it’s Julie. Have you managed to find any information about accommodation and Dow one?

Nick: I was just going to call you. I found some on the internet. There were quite a few hostels for backpack is there. The first possibility I found was a hostile cold-told panned backpack is.

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Julie: OK.

Nick: It’s pretty cheap, you can get a bed in a dormitory for nineteen dollars per person. Private rooms cost a bit more, but it will be okay in dormitories, won’t we?

Julie: Sure.

Nick: So that hostel has parking, though that doesn’t really matter to us as we’ll be using public transport.

Julie: Yeah. Are there any reviews on the website from people who have been there?

Nick: Well yes. They aren’t all that good though. Some people said they didn’t like the staff, they had an _Q1 unfriendly attitude.

Julie: That’s quite unusual in a hostel. Usually all the staff a really welcoming.

Nick: That’s what I thought. People said they liked the pool and the fact that the rooms had air conditioning, but the problem with that was that it was very _Q2 noisy, so they were kept awake. But it was too hot if they turned it off, so they had to put up with it.

Julie: Someone told me there’s another hostel called Gum Tree something.

Nick: Gum Tree Lodge. It costs a bit more, forty-five dollars a person.

Julie: What.

Nick: No that’s for private rooms. It’s _Q3 23.50 for the dorms.

Julie: That’s more like it.

Nick: It looks to be in quite a good location, a bit out of town and quiet but with good transport, and quite near a beach.

Julie: Has it got a pool?

Nick: Yes, and its own gardens. The reviews for that one are mostly okay except for one person who said they couldn’t sleep because they what _Q4 insects flying around in the dormitories.

Julie: Not for me then. And I’d rather be somewhere central really.

Nick: Right. There’s a place called kangaroo lodge. They’ve got dorms at twenty-two dollars. And it’s downtown, near all the restaurants and clubs and everything, so that should suit you. And it doesn’t close at night.

Julie: So there’s always someone on reception. That sounds good.

Nick: The only criticism I saw was that the rooms were a bit messy and untidy because people just left their clothes and stuff all over the beds and the floor.

Julie: Don’t hostels usually have lockers in the bedrooms where you can leave your stuff?

Nick: Yeah, they do usually, but apparently they don’t here. Still, hostels are never particularly tidy places, so that doesn’t bother me. And the same person said that the standard of cleanliness was pretty good, and especially the _Q5 bathroom, they were excellent as far as that went.

Julie: Right. Yeah. I reckon Kangaroo Lodge sounds the best.

Nick: Me too. Quite a lot of people reviewing it said it was really fun there, like every night everyone staying there got together and ended up having a _Q6 party. So it sounds like it’s got a really good atmosphere.

Julie: OK. let’s go for that one.

Julie: Did you get the address of Kangaroo Lodge?

Nick: Yes its on _Q7 Shadforth lane.

Julie: Can you spell that.

Nick: S. H. A. D. F. O. R. T. H. It’s near the transit center where the intercity buses and the airport buses drop you off.

Julie: Cool. I’m really looking forward to this. I’ve never stayed in a hostel before. Do they provide bed linen-sheets and things?

Nick: Yeah. And you can usually either bring your own _Q8 towel or hire one there. But they don’t usually provide those for free.

Julie: OK. And what happens about meals?

Nick: Well you don’t have to pay extra for _Q9 breakfast. It varies a law in different places but generally it’s okay. And there’s usually a cafe where you can buy a snack or a hot meal for lunch. But actually if you’re really traveling on the cheap, usually for every five or six rooms there’s a _Q10 kitchen where you can knock up a snack, and that saves a lot of money.

Julie: Great. Right, well shall I go ahead and book that …

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IELTS LISTENING – The ‘weak-tie’ theory: how friends-of-friends influence us S10T4

IELTS LISTENING The ‘weak-tie’ theory: how friends-of-friends influence us listening practice test has 10 questions belongs to the Psychology & Sociology subject.

Lecturer: Good morning. Today we’re thinking about the way that technology is influencing our social structures and the way we interact with one another. Humans, as we know, have always lived in groups. Without this arrangement, our species would have died out long ago. But now the way we see and define our group is changing. I’d like to start by mentioning the research of American sociologist Mark Grannovetter in 1973. It was granted better, who first coined the term weak ties, which he used to refer to people’s loose acquaintances.

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In other words, friends of friends. His research showed that weak ties had a significant effect on the behavior and choices of populations, and this influence was something highly important in the fields of information, science, and politics. And, as you can imagine, _Q31 marketing also so these friends of friends people we might spend time with its social or work gatherings might not be like us, but they can still have a positive influence because we share the same sort of _Q32 interests. That’s enough to make a connection, and this connection can turn out to be more beneficial than we might suspect.

An example of this, an example of how the connection can influence us is when our weak ties get in touch and pass on details about _Q33 jobs they think might be suitable for us. Well, since Grant a better first came up with this theory, his work has been sighted in over 19,000 papers. Some of these studies have looked at how weak tie networks are useful to us in other ways, And one thing that seems to improve as a result of weak tie influence is our _Q34 health.

Today, our number of weak tie acquaintances has exploded due to the internet to the phenomenon of online social networking. This is still a relatively new way of communication, something that has a huge amount of potential. But also, as with any invention, it brings with it a new set of problems. Let’s start with the benefits without question. _Q36 Online social networking allows us to pass on the latest news to be up to date with local and global events, and for many, this information comes from sources more trustworthy than local media. So this is one clear point in favor of online social networking. I know that it’s also being used by students as a means of increasing their chances of success in the way the lecture notes can be shared and ideas discussed. I think, personally speaking, that we need some further research before we condemn definitively, say whether it helps or not. There’s also been a great increase in the number of networking sites devoted to sharing advice on health issues. But there are is yet no studies to prove the reliability of that advice.

Now what we do have clear evidence for is that _Q35 people are developing friendships and professional networks in a way that wasn’t possible before. The process is faster. I’m not talking about quality here, but simply that they exist. And it’s debatable whether the number of online friends that you have increases your level of self-confidence. That’s perhaps an area of research. Some of you might be interested in following up turning to the problems. There are any number of articles connecting online activity to falling levels of physical fitness, but it’s too easy to blame the Internet for our social problems. The poor grades of school Children are also frequently linked to the time spent on social networking sites, but it would be naive to believe there are no other contributing factors. One real concern, however, is the increase in the amount of fraud where, for example, _Q37 people are using the personal data of others, which they put online for criminal purposes. This kind of activity seems likely to continue, and then, _Q38 certainly for employers, online social networking sites have provided a great time-wasting opportunity, reducing productivity like never before. And I doubt they can put a stop to this habit no matter what restrictions are in place. We’ll come back to these issues in a minute, But I’d like to say something about the theories of Robin Dunbar, an anthropologist at Oxford University. Dunbar has found that the human brain has evolved in a way that means we can only give real attention to a particular number of people 150 apparently So, for example, if the number of friends on your online network is greater than that. According to Dunbar, this would imply the relationships are only superficial. Dunbar is not against online relationships. But _Q39 he maintains that face-to-face interaction is essential for the initial creation of true friendship and connections. He’s concerned that for _Q40 young people if they’re only experience of forming relationships is online, this doesn’t allow them to form the ability or acquire the strategies for maintaining relationships, for example, in situations where negotiation or diplomacy is required all over is essential

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IELTS LISTENING – Presentation on the problems and potential of biofuels S10T3

IELTS Listening Presentation on the problems and potential of biofuels listening practice test has 10 questions belongs to the Science & Environment subject.

KARINA: Hi, Mike. How’s it going?

MIKE: Actually, I was up last night with an assignment, so Yeah, I’m tired, but I guess we’d better sort this presentation out.

KARINA: Well, we’ve done enough background reading, but I think we need to organize exactly what we’re going to say about biofuels during the presentation. The end the order.

MIKE: We could _Q21 start by asking our audience what car engines were first designed to run on fossil fuels or biofuels.

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KARINA: Nice idea.

MIKE: Yes. When most people think about cars and fuel, they think about all the carbon dioxide that’s produced. But they don’t realize that they wasn’t always the case.

KARINA: You’re probably right. The earliest car engines ran on fuel made from corn and peanut oil, didn’t they?

MIKE: Yes. The manufacturers used the corn and peanut oil and turned them into a kind of very pure alcohol.

KARINA: You mean ethanol?

MIKE: Yes. In fact, most biofuels are still based on ethanol. Actually, I’ve got some notes here about the process of turning plant matter into ethanol the chemical reactions and the fermentation stages and

KARINA: It interesting the other students would appreciate it. But different biofuels use different processes, and _Q22 if we give a general description, there’s a risk we’ll get it wrong, and then the tutor might mark us down. I’d rather we focus on the environmental issues.

MIKE: Fair enough. So, um, the main plants that are used for biofuel production now are sugar cane corn

KARINA: And Canola, of all of them Canola is probably the least harmful because machines that use it don’t produce as much Carbon monoxide.

MIKE: Sugarcane seems to be controversial. It doesn’t require as much fertilizer as _Q23 corn does to grow. But when they burn the sugar cane fields that releases loads of greenhouse gases,

KARINA: Yes, But some critics have suggested that the production of corn ethanol uses up more fossil fuel energy than the biofuel energy it eventually produces. For that reason, I’d say it was more harmful to the environment.

MIKE: I see what you mean. You’re probably right. It’s interesting how everyone saw the biofuel industry is the answer to our energy problems. But in some ways, biofuels have created new problems

KARINA: Well in the U. S. A. I wouldn’t say that farmers were having problems. The biofuel industry for them has turned out to be really profitable.

MIKE: I think, though, that even in the USA, ethanol is still only used as an additive to gasoline or petrol. _Q24 The problem is that it still has to be transported by trucks or rail because they haven’t built any pipelines to move it. Once they do, it’ll be cheaper and the industry might move forward.

KARINA: That’ll have to happen one day, at least. The government are in favor of biofuel development,

MIKE: Yes, but Brazil’s probably in the lead. As far as Biofuels a concerned. They’ve got to the point where they don’t need to import any oil now,

KARINA: which is great. And the industry in Brazil employs a huge number of people. But is it sustainable? I mean, as _Q25 the population grows and their arm or vehicles on the roads and there’s more machinery, surely they can’t depend so much on sugar cane. At some point, that has to be a limit on how much land can be used for sugar cane production. Certainly, if you want to preserve natural habitats and native wildlife,

MIKE: I think that whatever problems Brazil’s facing now, the same will be true for any country. You have to weigh up the pros and cons.

KARINA: Well, we probably won’t see an increase in biofuel use. I mean, they won’t replace fossil fuels until we can find ways to produce them cheaply and quickly and with less cost to the environment,

MIKE: Making sure they require minimal energy to produce.

KARINA: Exactly. And in a way, that means _Q26 they have to cost less than fossil fuels. Certainly when you’re filling up your car,

MIKE: Yes, and whatever other kind of engines use fossil fuels at the moment.

KARINA: All right, so in the last section of the presentation, what problems are we focusing on?

MIKE: Well, we’ve already had a look at different types of pollution in the first section, so we can leave that out. But the biggest issue related to biofuels is that land is now being used to grow biofuel crops, and that’s contributing to _Q27 global hunger.

KARINA: Indeed, it doesn’t seem right. We’re using corn to run cars when people can’t afford to buy it to eat. Yes, let’s talk about that. The other thing is that in some countries, the way that biofuel crops have grown and harvested still produces a great deal of _Q28 pollution really damaging to the atmosphere.

MIKE: Okay, that’s definitely an issue we should look at.

KARINA: Let’s not finish on a negative note, though. Why don’t we talk about the potential new sources of by our fuel? So rather than corn and sugar cane, what other plants could be used?

MIKE: Good? Some companies are exploring the possibility of using _Q29 wood and seem have that can be used to make ethanol.

KARINA: Yes, and algae is another possibility. You can grow it in any water and it absorbs pollutants too.

MIKE: I’ve read that and _Q30 grasses they are another plant that researches and investigating as a biofuel.

KARINA: And these kinds of plants are used to..

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