IELTS LISTENING – ETHNOGRAPHY IN BUSINESS S3T4

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IELTS LISTENING

Ethnography in Business

So what I’m going to talk about to you today is something called Ethnography. This is a type of research aimed at exploring the way human cultures work. It was first developed for use in anthropology,

and it’s also been used in sociology and communication studies. So what’s it got to do with business, you may ask. Well, businesses are finding that ethnography can offer them deeper insight into the possible needs of customers,

 
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