HISTORY OF FURNITURE ROSSI
Tutor: Well James. I’ve had a Luca case study, and for a first draft, it looks promising.
James: I have to be honest. When you told us we had to write about a furniture company, it didn’t sound like the kind of thing that would interest me. But since then, I’ve changed my mind.
Tutor: Hmm, Why’s that?
James: Well, Q21 as you know, furniture, Rossi is an Australian company, still comparatively small compared to some of the High Street stores. But it’s got plans to expand into foreign markets, so I chose it for that reason. It’s going through a transition. It’s a family-run business aiming to build a global brand.