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HIGH SPEED, HIGH RISE

A Chinese entrepreneur has figured out a way to manufacture 30-story, earthquake-proof skyscrapers that snap together in just 15 days.

A. Zhang Yue is founder and chairman of Broad Sustainable Building (otherwise known as ‘Broad’) who, on 1 January, 2012, released a time-lapse video of its 30-story achievement. Q14 It shows construction workers buzzing around like gnats while a clock in the corner of the screen marks the time. In just 360 hours, a 100-metre-tall tower called the T30 rises from an empty site to overlook Hunan’s Xiang River. At the end of the video, the camera spirals around the building overhead as the Broad logo appears on the screen: a lowercase that wraps around itself in an imitation of the @ symbol. The company is in the process of franchising its technology to partners in India, Brazil, and Russia. What it is selling is the world’s first standardized skyscraper and with it, Zhang aims to turn Broad into the McDonald’s of the sustainable building industry. When asked why he decided to start a construction company, Zhang replies, ‘It’s not a construction company. It’s a Q23 structural revolution.

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