IELTS READING – Doctoring sales S36AT1

IELTS READING S36AT1

Doctoring sales

Pharmaceuticals is one of the most profitable industries in North America. But do the drugs industry’s sales and marketing strategies go too far?

A. A few months ago Kim Schaefer, sales representative of a major global pharmaceutical company, walked into a medical center in New York to bring information and free samples of her company’s latest products. That day she was lucky – a doctor was available to see her. ‘Q1 The last rep offered me a trip to Florida. What do you have?’ the physician asked. He was only half joking.

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