IELTS READING – The psychology of innovation S14AT3

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The psychology of innovation

Why are so few companies truly innovative?

Innovation is key to business survival,and companies put substantial resources into inspiring employees to develop new ideas.Q10 There are, nevertheless, people working in luxurious, state-of-the-art centres designed to stimulate innovation who find that their environment doesn’t make them feel at all creative. And there are those who don’t have a budget, or much space, but who innovate successfully.

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