http://ieltssimulator.com/wp-content/uploads/2020/09/Untitled-1-2-300x138.png 0 0 admin http://ieltssimulator.com/wp-content/uploads/2020/09/Untitled-1-2-300x138.png admin2023-01-09 10:00:352023-02-27 13:39:04IELTS READING – THE SWIFTER S10AT3
IELTS READING – THE SWIFTER S10AT3
For a fascinating tale about creativity, look at a cleaning product called the Swiffer and how it came about, urges writer Jonah Lehrer. In the story of the Swiffer, he argues, we have the key elements in producing breakthrough ideas: frustration, moments of insight and sheer hard work. The story starts with a multinational company which had invented products for keeping homes spotless, and couldn’t come up with better ways to clean floors, so it hired designers to watch how people cleaned. Frustrated after hundreds of hours of observation, they one day noticed a woman do with a paper towel what people do all the time:
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