IELTS READING – Want to be friends? S11AT3

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Want to be friends?

A For many hundreds of thousands of people worldwide, online networking has become enmeshed in our daily lives. However, it is a decades-old insight from a study of traditional social networks that best illuminates one of the most important aspects of today’s online networking. In 1973 sociologist Mark Granovetter showed how the loose acquaintances, or ‘weak ties’, in our social network exert a disproportionate influence over our behaviour and choices.

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